THIS VALENTINE'S DAY DECLARE YOUR LOVE FOR THAT SPECIAL SOMETHING

  ‘all’® Invites Women to Share Their Clothing Love Stories

GREENWICH, CT., February 5, 2007 – There for you on countless first dates, devastating break-ups, every birthday and anniversary … it is no wonder you have pledged your undying devotion to this steadfast companion.  Some women love their butt-lifting skinny jeans, others cannot live without a classic white t-shirt, so it comes as no surprise, a new survey reveals, most women have a clothing article of affection. In fact, for the average women between the ages of 18 to 54 in the United States, her relationship with her favorite item of clothing has outlasted her longest romantic relationship (12 ½ vs. 11 ½ years), according to the ‘all’ Clothing Love Report[1].  That is why this Valentine’s Day, the maker of ‘all’® laundry detergent is inviting women everywhere to declare their love for clothes by sharing clothing love stories online.

Looking for love stories: in writing or video

From Monday, February 5 through Sunday, March 18, women everywhere can confess the juicy details of their clothing love affairs on all-laundry.com to help support ‘all’s donation to the Clothes Off Our Back Foundation®, a non-profit organization that raises money for children's charities by auctioning off today’s hottest celebrity attire.  For those looking to share a little romance or just be inspired, wearing your heart on your sleeve has never been more fashionable.  Individuals who post a clothing love story to the website message board are eligible for a weekly drawing to win an ‘all’ clothing care package which includes a laundry lingerie bag, padded satin hangers and, of course, ‘all’ small & mighty laundry detergent to keep clothes looking great and smelling fresh. 

For the truly head-over-heels, ‘all’ invites individuals to enter a video declaration of undying clothing affection for a chance to win a $5,000 shopping spree (No purchase necessary to enter. For Official Rules, visit www.all-laundry.com).  Finally, those who are simply voyeurs can still join the fun by visiting all-laundry.com each day to read and watch the latest postings.  (Folks can read postings through Sunday, March 26 and cast their vote for best video love story from Monday, March 26 through Sunday, March 31.)  At the conclusion of the program, ‘all’ will make a donation to the Clothes Off Our Back Foundation.  The funds will help support the purchasing of clothing and additional needs for children around the world.

 “Some people say clothes make the man, but the right clothes can even replace him.  In fact, according to a survey from ‘all’, more than half of women would rather abstain from sex for a month than lose their favorite article of clothing,” said Carson Kressley, fashion designer, stylist and TV personality.  “This Valentine’s Day, forget about fancy dates and flowers and honor that one article of affection that makes you feel better than any man could.”

The ‘all’ Web site, all-laundry.com, will feature tips from Kressley on the latest trends and advice on how to play cupid to your clothes by caring for them with extra special TLC.  Kressley will also offer suggestions on how to add spice back into those long-term relationships.

 “We understand that, for many people, clothes are more than mere items – they are true articles of affection,” said Helayna Minsk, Unilever Marketing Director, ‘all’.  “We’re celebrating those clothing relationships and remain committed to keeping them fresh as long as possible because ‘all’ takes care of the clothes people love.”

‘all’ laundry detergent cares for your clothes as much as you do.  With products like 3x concentrated ‘all’ small & mighty, stain-fighting ‘all’ Stainlifter, and #1 dermatologist and allergist recommended ‘all’ Free Clear, ‘all’ offers products for every laundry need.  ‘all’ laundry detergent is available nationwide at mass merchandisers, grocery, drug and club stores.  For more information, consumers can visit all-laundry.com. 

About Unilever

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products.   The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.  All of the preceding brand names are registered trademarks of the Unilever Group of Companies.  Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.

About Clothes Off Our Back®

The Clothes Off Our Back Foundation® is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle”) and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. Additional information can be found at www.clothesoffourback.org.

About Clothes Off Our Back®
The Clothes Off Our Back Foundation is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. For more information and to bid, log onto www.clothesoffourback.org.

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