PURE & NATURAL® Products Auctions Celebrity Gardening Kit to Benefit Earth Pledge

A-listers Felicity Huffman, William H. Macy and

John Legend take time out to help mother earth 

New York, NY February 20, 2008 — Felicity Huffman, William H. Macy and John Legend are just some of the A-List celebrities who visited the Pure & Natural^®  Eco-Retreat participate in a charity initiative benefiting Earth Pledge. held January 19-22 at the legendary film festival in Park City, Utah. Pure & Natural^®, a new line of naturally-inspired personal care products consisting of a body wash, bar soap and liquid hand soap, invited entertainment industry influencers to the Eco Retreat to learn about the Pure & Natural^® brand philosophy and to participate in a charity initiative benefiting Earth Pledge.

Celebrities including Felicity Huffman, William H. Macy, John Legend, Virginia Madsen, Dylan Walsh (“Nip/Tuck), Rex Lee (“Entourage”), actress Eliza Dushku, members of the band Maroon 5, One Republic, actor Michael Rapaport and actor Tim Daly (“Private Practice”) took the time to customize Pure & Natural^®   brand gardening kits complete with branded seeds and gardening tools, in order to raise money for the charity.

The autographed gardening kits will be put up for auction on Clothes Off Our Back, a 501c3 organization, at www.clothesoffourback.org beginning on February 19^th, and will run through early March. Proceeds of this auction will benefit Earth Pledge’s “Seed Blitz” program, which teaches urban children the value of growing and using plants to help them connect to the earth. The program will reach 625 schools in 25 cities across the country.

“We chose this charity because we believe that education is the key to preserving our planet,” says Sami Myohanen, brand manager for Pure & Natural^® products.  The brand, whose bar soap packaging is both recyclable and embedded with seeds that grow when planted in the earth, was a natural fit with the Seed Blitz program according to Myohanen.  “From a simple bar of soap to class room education, our goal is to make an eco friendly lifestyle accessible to everyone.”

Bidding on the celebrity gardening kits will give the winning bidders the chance to plant spring gardens with the contents of their autographed Pure & Natural^® brand eco-friendly totes. 

About Pure & Natural® products

Drawn from and inspired by nature, Pure & Natural^® products offers consumers what they need to keep their bodies and environment clean and healthy.  Pure & Natural^® products use ingredients derived from nature and recycled packaging to form a brand that is truly eco-conscious.  The product line consists of a Body Wash, Liquid Hand Soap and Bar Soap which are each available in three ingredient combinations:  Moisturizing Almond Oil & Cherry Blossom, Cleansing Rosemary & Mint and Renewing Grapefruit & Pomegranate. All Pure & Natural^® products are biodegradable: the Body Wash and Liquid Hand Soap packaging are 100% recyclable, the Bar Soap packaging is made of 100% post consumer paper with seeds embedded inside, so users can actually plant the wrapping in the ground and watch it sprout a few weeks later.  Pure & Natural® products will be available at mass market retailers nationwide in February, 2008. Prices range from $3.99 to $5.99 SRP.

Nurture Yourself And The World Around You™ - Pure & Natural^® products 

• 98% Natural Origin
• Hypo-allergen
• Biodegradable formulas
• 100% Recyclable Packaging
• Paraben Free
• Not tested on animals

About Earth Pledge

Earth Pledge is a nonprofit organization that originated as a United Nations committee chaired by Theodore W. Kheel to promote interest in the 1992 Rio Earth Summit. Earth Pledge promotes sustainable development by identifying and implementing innovative technologies that balance human and natural systems. It delivers viable, replicable models to government, industry and communities nationwide.

About Clothes Off Our Back

The Clothes Off Our Back Foundation® is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Help Me, Help You") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. Additional information can be found at www.clothesoffourback.org.      

 ###

About Clothes Off Our Back®
The Clothes Off Our Back Foundation is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. For more information and to bid, log onto www.clothesoffourback.org.

For more information please contact: