Own the limited edition, aluminum Diet Coke bottle autographed by singer-songwriter Estelle backstage at The Heart Truth’s Red Dress Collection 2010 Fashion Show during New York Fashion Week. Estelle was one of over 15 celebrities who walked the catwalk in designer red dresses created especially for The Heart Truth’s Red Dress Collection 2010 Fashion Show to help raise awareness of women’s heart disease.

Designed to warn women of their #1 health threat, The Heart Truth® created and introduced The Red Dress® as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health and inspires them to take action. The Heart Truth is sponsored by the National Heart, Lung, and Blood Institute. Learn more at www.hearttruth.gov.

Auction proceeds benefit the Foundation for the National Institutes of Health (FNIH) and will be used to further efforts related to women’s heart health awareness and research.

Red Dress Collection 2010 is presented by Diet Coke. National sponsors include Swarovski, and Tylenol® and St. Joseph® Aspirin; make-up partner is Bobbi Brown Cosmetics. To learn more about Diet Coke’s partnership with The Heart Truth campaign, visit www.DietCoke.com.

Photo courtesy of The Heart Truth, National Heart, Lung, and Blood Institute.